Are ads on social media sites more annoying than other ads online? @bryannagy comments on the Nielsen social media report.
Nagy concludes, that the Nielsen 2012 State of Social Media study shows social media advertising can be effective, but that care must be taken to ensure consumer sentiment towards these ads remains positive. With more brands taking the plunge into social media advertising the importance of ensuring ad placements, ad types, and ad targeting appears legitimate and relevant to the targeted consumers.
